MORITAMIW
The world of moritaMiW is a place where poetry, dreamy illustration and careful craft come together to transform ordinary objects into small wonders. Founded in 2016 as a collaboration between Japanese artist moritaMiW and master towel-maker Kusubashi Mon‑ori, the brand was born out of a simple desire: “to make people who hold our pieces happy.”
MoritaMiW studied pottery and later turned to poetry-illustration, bringing a whimsical, gentle aesthetic to everything she draws. Her world is populated by animals, plants, little characters and quiet magic.
When this imaginative spirit met Kusubashi Mon-ori — a textile maker with over 90 years of experience in weaves, quality and finishing, and moritaMiW the brand was born. Together they set out to re-imagine everyday items like towels, handkerchiefs, tea towels, jars, ceramics, home accessories, stationery and more.

Handkerchief | Rabbit & White Clover
€9,90
In Rabbit and White Clover, Morita MiW imagines a rabbit resting among delicate clover flowers, surrounded by the soft movement of grasses and blossoms. The scene feels calm and hopeful,...
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Flat Pouch | Flower and Weevil
€24,00
– ÉpuiséA flat pouch featuring a graphic interpretation of 花とゾウムシ (Flower and Weevil), where gentle illustrated figures and flora bring quiet character to an everyday companion. The print reflects moritaMiW’s warm,...
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Flat Pouch | Flower and Praying Mantis
€24,00
– ÉpuiséA flat pouch featuring a graphic interpretation of 花とカマキリ (Flower and Praying Mantis), where gentle illustrated figures and flora bring quiet character to an everyday companion. The print reflects moritaMiW’s...
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Flat Pouch | Flower and Bug
€24,00
– ÉpuiséA flat pouch featuring a graphic interpretation of 花とカメムシ (Flower and Bug), where gentle illustrated figures and flora bring quiet character to an everyday companion. The print reflects moritaMiW’s warm,...
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Imabari Hand Towel | Crocodile Brothers
€24,00
– ÉpuiséThis unique towel combines the practicality of a traditional Japanese tenugui with the softness of a towel. Woven from 100% cotton with a thin pile structure, it offers excellent absorbency...
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Tote Bag | Rabbits
€75,00
– ÉpuiséIn Rabbits of the Flowered Plain, small rabbits move quietly through a meadow filled with delicate flowers, a scene that feels calm, playful, and slightly dreamlike. This design is part of...
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Tote Bag | Cats
€75,00
– ÉpuiséIn Cats of the Big Park Tree, illustrator Morita MiW imagines a gentle scene where cats of many playful personalities gather beneath a large tree in the middle of a park....
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Hand Towel | Forest Home Green
€24,00
– ÉpuiséA gentle wash towel from the 森のわが家 (Forest Home) series, this piece blends thoughtful design with everyday comfort. Woven from soft, highly absorbent cotton, the towel features a calming grey palette and...
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Imabari Hand Towel | Emu Family
€24,00
– ÉpuiséThis unique towel combines the practicality of a traditional Japanese tenugui with the softness of a towel. Woven from 100% cotton with a thin pile structure, it offers excellent absorbency...
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Handkerchief | Banzai Yeti
€9,90
A tiny yet cheerful companion for everyday outings. The Banzai Yeti lifts its arms in delight, a playful embroidered character that peeks gently from the edge of this thoughtfully designed...
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Imabari Tea Towel | Sheep Yellow
€28,50
A soft, absorbent tea towel woven from fine cotton, featuring the warm “おすそわけいただきに参りましょう” (Let’s share this gift) motif by illustrator moritaMiW. The carefully woven cotton feels gentle to the touch...
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Imabari Tea Towel | Polar Bear Blue
€28,50
A soft, absorbent tea towel woven from fine cotton, adorned with the poetic “白夜の夜に” (On a Midnight Sun Night) motif by illustrator moritaMiW. The carefully woven cotton feels gentle against...
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Imabari Tea Towel | Bear
€28,50
A light, absorbent tea towel woven from soft cotton, featuring the “檸檬みたいな月” (lemon-like moon) motif by illustrator moritaMiW. The fine yet sturdy weave feels gentle to the touch and is...
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Handkerchief | Weevil
€9,90
– ÉpuiséThe 花とゾウムシ (flower and weevil) motif captures a quiet, whimsical world where small creatures and blossoms share a moment, rendered in moritaMiW’s characteristic illustrative style that feels both playful and...
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Postcard Yellow Dress
€4,95
A whimsical postcard from moritaMiW featuring a charming illustration. Printed on quality card stock in a slightly larger, playful die-cut format, this card brings moritaMiW’s unique narrative art into everyday...
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Placemat Rabbit
€18,00
Woven from 100 % cotton in a シュス織 (shusse weave) that feels substantial yet soft, this mat protects your table from spills and scratches while giving a visual rhythm to...
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Mini Fabric Pouch Sloth
€13,50
The motif, サーカス・スターのナマケモノ (circus-star sloth), brings a whimsical narrative flair to everyday routines. The sloth’s playful pose and circus character offer a small moment of joy whenever you reach for...
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Mini Fabric Pouch Bat
€13,50
– ÉpuiséThe 爪みたいな月夜のコウモリ motif (a bat under a claw-like moonlit sky) brings a story-like charm to everyday essentials. Though small (about 12 × 12 cm folded), it opens out to a...
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Mini Fabric Pouch Gibbon
€13,50
– ÉpuiséThe 大きな樹のてっぺんのテナガザル (gibbon high in the big tree) motif reflects moritaMiW’s warm, narrative illustration style: curious and expressive, as if caught mid-swing at the top of a tree. The soft...
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Fabric Pouch | Crocodile & Butterfly
€24,00
An everyday pouch with a playful scene of a crocodile and fluttering butterflies, capturing a calm, whimsical scene that complements practicality in daily routines. The pouch has a slim, flat...
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Fabric Pouch | Rabbit & Clover
€24,00
A flat pouch that brings organisation and charm to everyday life. Crafted from fabric, this pouch is printed with a ウサギと白詰草 (rabbit and white clover) motif, capturing a calm, whimsical...
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Fabric Pouch | Dodo & Berries
€24,00
A flat pouch that brings organisation and charm to everyday life. Crafted from fabric, this pouch is printed with the ドードーと木の実 (dodo and berries) motif, capturing a calm, whimsical scene that...
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Sky Blue Bake Notebook
€23,00
A beautifully designed notebook from the moritaMiW stationery collection. It blends playful illustration with thoughtful functionality. Its hard cover features a continuous illustration that wraps from front to back, drawing you...
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Handkerchief | Frog
€9,90
– ÉpuiséThis edition features the 今のところオタマガエル (For Now, the Tadpole Frog) motif rendered in moritaMiW’s whimsical illustration style with delicate printed detail and a tiny embroidered accent. Its cheerful character brings...
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Handkerchief | Fuzin
€9,90
– ÉpuiséThis edition features the 路傍のフウジンさん motif — a charming Fuzin figure drawn in moritaMiW’s imaginative style with playful printed detail and embroidery. The small, expressive design brings a quiet narrative...
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Handkerchief | Thunder
€9,90
– ÉpuiséA compact handkerchief from the moritaMiW series, designed to fold neatly into a pocket or small bag without bulk. Made from soft cotton with gauze and lightweight pile weave, it...
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Handkerchief | Armadillo
€9,90
– ÉpuiséA lightweight cotton handkerchief woven in three layers of gauze that feels gentle against the skin and dries quickly, perfect for everyday carry. This edition features a playful アルマジロと団子虫 (armadillo...
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Handkerchief | Komodo Dragon
€9,90
– ÉpuiséA lightweight cotton handkerchief from moritaMiW collection, crafted in three-layer gauze that feels gentle against the skin while offering excellent absorbency and quick drying. The コモドドラゴンと花(Komodo dragon and flowers) motif brings...
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Face Towel | Forest Fox
€9,90
– ÉpuiséA delightful moritaMiW face towel woven with two distinct textures — a smooth cotton gauze front and a plush, voluminous pile back, making it both gentle to the touch and...
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Face Towel | Corner Cat
€9,90
– ÉpuiséA charming handkerchief from the moritaMiW collection, featuring a whimsical 街角ネコ (street-corner cat) motif set within a compact square of fabric. The front surface is light cotton gauze printed with warm,...
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Imabari Tea Towel | Monkey Pink
€28,50
– ÉpuiséThe “好奇心” (Curiosity) tea towel from artist moritaMiW features a lively monkey motif, perched atop vivid shapes and sweeping lines in fuchsia, teal and neutral tones. Crafted in collaboration with...
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Handkerchief | Flower & Silkworm
€9,90
– ÉpuiséThis 3-ply gauze handkerchief from moritaMiW combines lightweight texture with gentle absorbency, made in collaboration with Kusubashi Mon-ori. The design features finely embroidered silkworms mingling among blooming flowers, evoking a...
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Alice in Wonderland | 3-Piece Towel Gift Set
€99,00
– ÉpuiséThis three piece towel set is presented in packaging shaped like a vintage fairy tale picture book, a keepsake box that opens as if revealing a beloved story from childhood....
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Hand Towel | Alice in Wonderland
€25,80
Step into a world of gentle wonder with this Alice in Wonderland towel, illustrated by Morita MiW and crafted with care by Kusubashi Mon-ori. The design reimagines familiar characters in...
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Little Red Riding Hood | 3-Piece Towel Gift Set
€99,00
– ÉpuiséThis three piece towel set is presented in packaging shaped like a vintage fairy tale picture book, a keepsake box that opens as if revealing a beloved story from childhood....
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Decorative Tray Chicken
€26,00
Crafted in Japan from fine porcelain, the plate measures approximately 108 × 146 × 15 mm and weighs around 115 g. It is safe for microwave and dishwasher use, though it remains unsuited for direct...
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Decorative Tray | Kakapo
€26,00
– ÉpuiséCrafted from fine Japanese porcelain, the plate has a light and delicate form that feels both elegant and practical. Its palm-sized shape makes it versatile for everyday use, ideal for...
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Decorative Tray | Rabbit
€26,00
Crafted from fine Japanese porcelain, the plate has a light and delicate form that feels both elegant and practical. Its palm-sized shape makes it versatile for everyday use, ideal for...
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Washi Tape moritaMiW | Fun Kawarabat
€9,90
– ÉpuiséThis set of Washi Tape from moritaMiW captures that sense of possibility with whimsical charm: small round stickers, each about 3.8 cm in diameter, printed on Japanese washi paper and...
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Washi Tape moritaMiW | Nekomata no Zove
€9,90
– ÉpuiséThis set of Washi Tape from moritaMiW captures that sense of possibility with whimsical charm: small round stickers, each about 3.8 cm in diameter, printed on Japanese washi paper and...
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Imabari Tea Towel | Dog Orange
€28,50
– ÉpuiséThis Imabari "黒犬チョークと赤斑犬のテン" (Black Dog Chalk & Red-Spotted Dog Ten) tea towel from moritaMiW depicts two canine friends: Chalk, the wise black dog, and Ten, the cheerful red-spotted pup. Their...
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Imabari Tea Towel | Wolf Blue
€28,50
Imabari tea towel invites you to observe the "Small Miracles" woven into ordinary moments. The “いつもの奇蹟” design by moritaMiW incorporates soft cotton and poetic illustration, a companion both in the...
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Face Towel | Little Red Riding Hood
€15,80
A towel that feels like a whispered tale, gently wrapped around you. In this design by moritaMiW in collaboration with Japanese towel-maker Kusubashi Mon‑ori, you find the familiar motif of...
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Japanese Soft Cloth | Honey Badger
€42,00
In The Honey-Finding Honey Badger, Morita MiW imagines a determined honey badger wandering through the wild in search of something sweet. After patient exploring, it finally discovers a hidden treasure...
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Japanese Soft Cloth | Horse
€42,00
In The Horse Running with the Wind, Morita MiW imagines a horse racing freely across wide fields, its mane carried by the breeze and its stride filled with quiet strength....
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Japanese Soft Cloth | Walrus
€42,00
In The Walrus Who Sometimes Stands, MoritaMiW imagines a walrus resting in a wide landscape of ice. Most of the time it lies quietly, watching the frozen world drift and...
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Decorative Tray | Crocodile
€26,00
In Crocodile of the Water-Lily River, Morita MiW imagines a crocodile drifting slowly through calm water, surrounded by floating lily leaves and soft ripples. The scene feels still and dreamlike,...
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Decorative Tray | Turtle
€26,00
– ÉpuiséIn Turtle in the Underwater Meadow, Morita MiW imagines a gentle turtle gliding slowly through soft aquatic grasses, moving peacefully through a hidden underwater landscape. Crafted from fine Japanese porcelain,...
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