HIBI
Hibi is a fragrance brand that brings a subtle yet enriching experience to everyday life, inviting users to pause and connect with nature through scent. Inspired by the simple beauty of ordinary moments, Hibi captures the essence of aroma as a gentle punctuation in the flow of time. Its incense sticks, crafted from Awaji Island’s traditional incense-making techniques, offer a natural fragrance that rises effortlessly into the air when struck, without the need for a lighting device.
Born from the collaboration between two long-standing crafts of Hyogo Prefecture—the incense of Awaji Island and the matches of Harima—Hibi creates a unique experience rooted in tradition. The craftsmanship behind each piece blends innovation with history, offering a product that celebrates Japanese cultural heritage while introducing a new way to enjoy fragrance. Hibi's incense is a bridge between generations, evoking memories and sparking moments of mindfulness, all while maintaining a deep respect for craftsmanship and quality.
Through Hibi, the makers aim to enrich daily life, connecting the spirit of Japan with the world through the simple yet profound act of enjoying fragrance.

10 Minute Aroma | Ambergris
€13,50
Creating a sensual moment with 10 Minute Aroma - Ambergris through a fusion of sweetness of oriental passion and wildness. Each pack contains 8 matchsticks and a non-flammable mat, making...
10 Minute Aroma | Cedar Wood
€13,50
Awakening your inner-strength and deep wisdom with a cool fragrance of woods reminding you of the crisp air of a cedar forest. Each pack contains 8 matchsticks and a non-flammable mat,...
10 Minute Aroma | Citronella
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Geranium
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Japanese Cypress
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Japanese Wisteria
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Lavender
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Lemongrass
€11,50
hibi 10 Minute Aroma – Lemongrass offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a...
10 Minute Aroma | Mimosa
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Oak Moss
€13,50
Fragrance of a moss growing gently on oak trees of a deep forest, taking you to a mysteriously warm and sober world. Each pack contains 8 matchsticks and a non-flammable mat,...
10 Minute Aroma | Osmanthus
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Peony
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Sandalwood
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Tea Tree
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Ylang Ylang
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike, creating...
10 Minute Aroma | Yuzu
€11,50
hibi 10 Minute Aroma offers a simple way to introduce fragrance into everyday life. Combining the traditions of Japanese incense and match-making, each incense stick lights with a single strike,...
Solid Wood Case for 10 Minute Aroma | Sakura
€69,00
Project SOW is a collaboration between hibi and aspiring creators from all over Japan, aiming at "updating" traditions together. Sharing stories that touch the hearts, while representing the inherited culture...